Recession-Friendly Library Market Research: Service-Learning with Benefits

Mary Todd Chesnut



By partnering with two advanced marketing research classes, the W. Frank Steely Library at Northern Kentucky University obtained significant qualitative and quantitative market research at a minimal cost. The experience also afforded the library an opportunity to contribute to the service learning experiences of two senior level marketing classes.


service learning; experiential learning; market research; marketing class; low-cost

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ISSN: 1947-525X