Donor Recognition and Cultivation Through the Use of Digital Bookplates

Sherry Foster, Jennifer Robinson

Abstract


A digital bookplate program that recognizes all levels of gifts provides the library fundraiser with a flexible platform from which to steward and cultivate donors. Digital bookplates can be used to recognize donations to library priorities beyond collections and are a useful tool for establishing collaborative relationships with other campus fundraising units. As libraries move further into the digital world, digital bookplates provide new opportunities for donor engagement.


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ISSN: 1947-525X